Hi guys, welcome back to my channel! My name is Nikki if this is your first time here ✨
The first part of that facetious intro was my Instagram bio up until recently — I’m starting to think I knew that I’d eventually be responsible for something like this.
The story behind “this” is this: I’m a beauty publicist by trade; meaning I track new product launches both for my salary and for sport. In January 2023, Makeup by Mario finally dropped foundation. By January 30, it had appeared on my TikTok FYP so many times that I was moved to take my excitement over to Instagram. The tea is that I’m not really a foundation wearer these days (just easily influenced)! That was news to the friends in my DMs, and led to this first poll on my IG Story:
One year and many beauty topics later, I was encouraged to start a Substack to put my very serious fact-finding to work. Also, my Virgo rising was eager to structure the very Gemini-esque IG Story system I’d been using to date. Thus, Makeup the Majority was born.
If you’d like to play Makeup the Majority in real time, check me out on Instagram at @nikkicroney. Otherwise, subscribe to the Substack for the weekly-ish recap and the other findings I pick up along the way.
xx