RECAP: The Re-Introduction of Makeup the Majority

Back like we never left.

Fellow Americans. Constituents. Sephora-goers.

We’re so back.

On Thursday, December 12, I introduced the newly imagined Makeup the Majority to the public. New logo, new Instagram account, new content — it’s a new era!

I know I said we were kinda back in June, but life humbled me HARD after that declaration. Maybe one day, I’ll be brave enough to fill the internet in on what that humbling entailed but just know it shook shit up. One thing did remain the same in the time between that (naive) June post and now though: the desire to make Makeup the Majority something.

So I took those months to reimagine this fr. What could a logo look like? Is it time to take the polls off my personal Instagram so it can grow beyond just friends and family? How do I incorporate all the things I’m interested in? Do I even have the time? What if no one cares?

I also think it’s no accident that I finally felt ready to let my vulnerable baby of an idea go into the wild on my Grandma Claudette’s (heavenly) birthday. If you know me in real life, you know she’s a huge part of everything I am and helped make it possible for everyone in our crazy family to dream big. So here I am, dreaming BIG.

Makeup the Majority is a BRAND!

And what’s apart of that brand, you ask? We’ve got questions and ideas (more of them than I even have bandwidth to execute - so excited!), a content calendar (which I will try my hardest to stick to!), we’ve got themes and series (but baby steps!), and we’ve got staff (just Cali, and really only because my nepo baby couldn’t bear to not be in the intro video!).

All that aside, it was important to come back here to give you your flowers, dear reader. You were here and locked in almost a year ago. Major kudos if you’ve been here since my first poll about Makeup by Mario on January 31, 2023! Either way, it’s you who has been cheering me on, trying your best to keep up with my incessant questions and dealing with re-direction after re-direction, lol.

I love you and I thank you for it!

Just one more ask for now, my OGs: The Suggestion Box — now accepting feedback on the next gen of Makeup the Majority from this group of trusted advisors. I’d also love to select 5 of you at random to receive a $50 gift card to your favorite beauty retailer, which you can choose within! Even though you should’ve already gotten to vote on that… (see below cartoon-y side eye lol)

Anyway, as always, thanks for being here! You may have missed being added to this round of ✨data✨ but if you’d like to play Makeup the Majority in real time, check me out on Instagram at @nikkicroney @MAKEUPTHEMAJORITY!!!

Wow, that feels good.

xx